Compared to other messengers and social networks, 80% of WhatsApp messages are seen within five minutes. WhatsApp is the most popular messenger in the world-it processes about 65 billion messages daily for 1.5 billion active users per day in 180 countries.
Let’s focus on WhatsApp messenger and especially on WhatsApp Business API. It’s a really convenient and natural platform to reach out to businesses with questions and concerns. And 53% of people, who usually make Internet purchases, are more likely to shop with a brand they can reach through a messaging app. Moreover, a wide toolkit, offered by OTT messengers such as WhatsApp and Viber, has given opportunities for companies not only to reduce costs but also to bring communication with clients on a new level, maintaining their engagement and increasing brand loyalty.īusiness messaging via messengers is quick, easy and doesn’t require customers to be stuck on hold for hours. Sending rich media (and images as well), native 2WAY, extended delivery statuses-these are the possibilities that businesses have just started to use in marketing and analytics. Over the top (OTT) messengers’ activity in business messaging has raised a commotion in the field of SMS messaging. If you have any questions about WhatsApp Business API, Messaggio will be pleased to answer any of them. Messaggio will be exhibiting at World Telemedia in Marbella 14-16 October 2019 on stand M元3. But with the invention of messengers and their growing popularity, businesses have sought new ways of interacting with clients. In the past 20 years, SMS messaging has become firmly rooted in the depths of CRM systems, as well as billing and web services. But OTT messaging has many other advantages. Using WhatsApp Business communications makes perfect sense – that is where the users are.
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